Scottish spirits company Edrington saw its core revenue rise 11% for the year to 31 March 2024, driven by The Macallan which saw double-digit growth.

Heineken has reported a 52.5% decline in first-half earnings after the Covid-19 pandemic took a toll on its on-trade business.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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