Scottish spirits company Edrington saw its core revenue rise 11% for the year to 31 March 2024, driven by The Macallan which saw double-digit growth.

Heineken has reported a 52.5% decline in first-half earnings after the Covid-19 pandemic took a toll on its on-trade business.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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